Vietnamization of the Vietnam War

Vietnamization of the Vietnam War Campaigning under the slogan â€Å"Peace with Honor,† Richard M. Nixon won the 1968 presidential election. His plan called for the â€Å"Vietnamization† of the war which was defined as the systematic build-up of ARVN forces to the point that they could prosecute the war without American aid. As part of this plan, American troops would slowly be removed. Nixon complemented this approach with efforts to ease global tensions by reaching out diplomatically to the Soviet Union and the Peoples Republic of China. In Vietnam, the war shifted to smaller operations geared towards attacking North Vietnamese logistics.   Overseen by General Creighton Abrams, who replaced General William Westmoreland in June 1968, American forces shifted from a search-and-destroy approach to one more focused on defending South Vietnamese villages and working with the local population.   In doing so, extensive efforts were made to win the hearts and minds of the South Vietnamese people.   These tactics proved successful and guerrilla attacks began to subside. Advancing Nixons Vietnamization scheme, Abrams worked extensively to expand, equip, and train ARVN forces.   This proved critical as the war became an increasingly conventional conflict and American troop strength continued to be reduced.   Despite these efforts, ARVN performance continued to be erratic and often relied on American support to achieve positive results. Trouble on the Home Front While the antiwar movement in the US was pleased with Nixon’s efforts at dà ©tente with communist nations, it was inflamed in 1969, when news broke about a massacre of 347 South Vietnamese civilians by US soldiers at My Lai (March 18, 1968). Tension grew further when, following a change in stance by Cambodia, the US began bombing North Vietnamese bases over the border. This was followed in 1970, with ground forces attacking into Cambodia. Though intended to enhance South Vietnamese security by eliminating a threat across the border, and thus in line with the Vietnamization policy, it was publicly viewed as expanding the war rather than winding it down. Public opinion sunk lower in 1971 with the release of the Pentagon Papers. A top-secret report, the ​Pentagon Papers detailed American mistakes in Vietnam since 1945, as well as exposed lies about the Gulf of Tonkin Incident, detailed US involvement in deposing Diem, and revealed secret American bombing of Laos. The papers also painted a bleak outlook for American prospects of victory. First Cracks Despite the incursion into Cambodia, Nixon had begun the systematic withdrawal of US forces, lowering troop strength to 156,800 in 1971. That same year, the ARVN commenced Operation Lam Son 719 with the goal of severing the Ho Chi Minh Trail in Laos. In what was seen as a dramatic failure for Vietnamization, ARVN forces were routed and driven back across the border. Further cracks were revealed in 1972, when the North Vietnamese launched a conventional invasion of the South, attacking into the northern provinces and from Cambodia. The offensive was only defeated with the support of US airpower and saw intense fighting around Quang Tri, An Loc, and Kontum.   Counterattacking and supported by American aircraft (Operation Linebacker), ARVN force reclaimed the lost territory that summer but sustained heavy casualties.

Manage your boss’s emails and phone calls like a pro

Manage your boss’s emails and phone calls like a pro As an assistant, you will often be asked to manage your boss’s correspondence, including emails. This can often be a tricky task, particularly because its hard to know the correct tone to strike. Should you write in your voice? In his or hers? What if your boss just leaves it up to you?Representing someone else is a huge responsibility, but one you can weather with dignity and poise. Here are a few things to keep in mind to make sure you don’t lose the privilege or fumble the ball.Keep it confidential.It should go without saying that whatever you read in your boss’s email isn’t meant to be repeated- to anyone. Don’t discuss personal items you might come across with anyone, least of all your boss (unless he brings something up). And don’t blab about professional developments within your company to your colleagues either- not even to warn them of impending changes.When in doubt, ask.Don’t just accept the email task as yours, silently and resolutely. Ask questions. What is it she wants you to accomplish? Are you authorized to unsubscribe her from unnecessary mailing lists? Are you monitoring so she doesn’t have to weed through everything, or are you actually in charge of triaging, organizing, and (eep) responding. And, if so, how would she like you to do that- as yourself (Sincerely, Your Name, Personal Assistant to Her Name) or as your boss? The more you know going in and the more you two are on the same page, the fewer misunderstandings will crop up.Read them, and take notes.Even if some of this stuff might be over your head, the more you know, the more you can help. Make sure to read carefully and have a sense at any given time of who’s asking for what and which things need to happen first. Make sure to note impending deadlines, appointments, timely actions, etc., and flag them immediately. Make note of these in your own calendar, as well as in your boss’s. That way you can send reminders.Sta y professional.When discussing the content of these emails with your boss or when responding to them yourself, make sure to act the part. Be every bit as professional and polished as your boss is. Remember, you are acting on his behalf.Come up with a system.If you’re given the leeway, try to come up with a system that will work for both of you. For example, you can file everything non-essential into folders like Junk, Personal, and News. Then everything else is work stuff and you can both focus on that. Come up with a flagging system- using different colors or labels- so you can communicate to each other what needs to be done first. Keep it sensible and simple.Check twice.Make sure to bookend your workday by checking emails first thing and then going through for anything urgent at the end of the day. Making sure you do a thorough check in the morning and the evening means that whatever system you came up with for organizing will keep functioning smoothly, rather than falling apart overnight.Stay cool.Don’t bother your boss with a question every time you aren’t sure what to do with a given email- even at the beginning. Try instead to keep a running list of questions you want to ask and save them for the end of the day. In a few days, you’ll find you have far fewer questions.Don’t forget to do your own work.Don’t let your boss’s emails swallow your whole work day, eclipse your projects, or make you neglect your own inbox. Develop a system that works for you so that you can balance both of your correspondences. This will make the arrangement more stable and sustainable for both of you.

Curriculum review circle Research Paper Example | Topics and Well Written Essays - 1250 words

Curriculum review circle - Research Paper Example The reviews may think they have all the time and end up taking a lot of time in the review process. Another major problem that is still notable with the LaCrescent-Hokah School District Curriculum Improvement Plan is the fact that the various stages at some point seem to overlap one another. The National Council for Curriculum and Assessment (1999) explained on the need to be able to distinguish the various stages in the review process. However for LaCrescent-Hokah School District, stages five and six seems to be similar. Almost same activities are carried out with the only distinction being the two parts. This makes it not so easy to distinguish which stage the review has reached. This may become difficult to determine the progress of the review. A look at the three programs however shows that there is some similarity in the way they are structured. The initial stages involve the determination of what is there at present. This is the data collection. The information obtained is then analyzed and reviewed to determine what needs to be added onto the curriculum. It’s tested for what is working and what is not with proper revision made on them. Then the proposals are implemented as planned. While this is taking place, issues that may arise are dealt with. What does not work is avoided while any revision necessary are made. Then full implementation is ensured. For the success of any change to be implemented in any organization or sector proper involvement of the stakeholders is absolutely import. The same case applies to the implementation of the Curriculum Review Cycle. The various stakeholders as identified by Office for standards in education (OFSTED), (1995) must all be brought on board the development and implementation process. The teachers whole are the leading implementers in the review process must be all provide with the knowledge,

None Essay Example | Topics and Well Written Essays - 250 words - 14

None - Essay Example This normally gives room to committing fallacious reasoning whilst emotional temperament fosters it. Worldwide mainly imply to cognitive network of prevailing beliefs, attitudes, habits, memories, values and corresponding supplementary elements that are normally conditions and renders quietly meaningful the world that people dwell (Patrick, 156-198). Moreover, worldview normally emerges unobtrusively and intuitively from the pervasive influences such as cultures, language, sex and religion, politics, social and economic status. It influence normally manifest itself when an individual grow older via shaping forces of education and experience. Five characteristics of critical thinking in movie 12 are argument analysis, morality such as persuasion and obedience, manipulation, fallacies versus sound reasoning and corresponding effective Critical thinker (Patrick, 156-198). Conversely, five characteristic of uncritical thinking include contradictory perspectives, prejudices, predispositions that are manly based on the underlying barrier within their decision making and contradictory personalities that normally enrich prevailing actions and corresponding decisions of an individual. I would want argument analysis on the prevailing jury in case I was the defendant. The jury ought to embrace analyses of every the underlying in order make dependable arguments and correspondingly determine that the conclusion is imperfect based on the inappropriate reasoning via pointing out prevailing inconsistences within the judgment. Moreover, deductive reasoning will also aid in development of logic within the underlying case. Argument analysis method normally cast criticisms on the underlying second point and subsequent points via thoroughly analyzing every component

Time Management Essay Example for Free

Time Management Essay Surveying †¢ pre-reading †¢ previewing assignment †¢ Big pictures overview of main ideas and themes †¢ Skim table of contents, preface, chapter elements Question †¢Step 1: Ask yourself what you know about the topic Summarize what you already know about topic †¢Step 2 : Write questions linked to chapter headings Examine chapter headings and write down any questions about headings on piece of paper or in margins for book. Read †¢After surveying and questioning, retain what you read. Focus on the key points of your survey – boldface type, raised headings, chapter objectives and summary. oFocus on your Q-stage questions – Read with purpose of answering the â€Å"questions† written in the margin of book or separate piece of paper. Write down or highlight ideas related to your questions. oMark up your text, and take text notes – Write notes in margin or separate paper, circle ideas, highlight key points that you want to study for exams. oCreate text tabs – Place plastic index tabs or adhesive notes at the start of different chapters to flip back and forth with ease. Find Main Idea Search for topic of paragraph – Topic of paragraph is not the same as main idea, it is broad subject being discussed – President Barack Obama, hate crimes on campus, or the Internet. oIdentify the aspect of the topic that is the paragraph’s focus – If general topic is President Barack Obama, the author may focus on different aspects of that topic, such as health-care policies, first African American president, or public speaking talent. Find what the author wants you to know about that aspect; this is the main idea – The main idea of a paragraph on President Obama as a public speaker may be: President Obama is a charismatic speaker who uses his oratorical skills to encourage the American people in times of crisis. Prioritize Reading Assignments Ask what is important to remember Is the information stressed in headings, charts, tables, captions, key terms, and definitions? Is the information a definition, a crucial concept, an example, an explanation of a variety or type, or a critical relationship or comparison? Did your instructor stress the information in class? Is it in syllabus, does your assignment ask you to focus on something specific? Recite †¢Once you finish reading a topic, stop and answer the questions raised in the Q-stage of SQ3R even if you already did it during the reading phase, do it again with the purpose of learning and committing the material to memory. †¢Recite each answer aloud, silently speak the answers to yourself, â€Å"teach† the answers to another person, or write it down. Review †¢Review immediately and periodically in the days and weeks after you read the chapter to help you learn and memorize material and prepare for exams. †¢Some helpful reviewing techniques: Reread notes and summarize from memory Review and summarize in writing the text sections you highlighted or bracketed. Try to condense the material so that you can focus on key ideas Answer the end-of-chapter review, discussion, and application questions Recite concepts to self, or record/playback on digital recorder Flash cards with word/concept on one side with definition on other side Quiz self with questions raised in Q-stage Discuss concepts with classmate/study group Ask instructor about difficult material. Terms to remember Scanning – rapid reading in search of specific information. Concentration – focusing on one topic at a time and avoiding distractions so you can learn material

Biography of Emily Dickinson :: essays research papers

Biography Text One of the finest lyric poets in the English language, the American poet Emily Dickinson (1830-1886) was a keen observer of nature and a wise interpreter of human passion. Her family and friends published most of her work posthumously. American poetry in the 19th century was rich and varied, ranging from the symbolic fantasies of Edgar Allan Poe through the moralistic quatrains of Henry Wadsworth Longfellow to the revolutionary free verse of Walt Whitman. In the privacy of her study Emily Dickinson developed her own forms and pursued her own visions, oblivious of literary fashions and unconcerned with the changing national literature. If she was influenced at all by other writers, they were John Keats, Ralph Waldo Emerson, Robert and Elizabeth Barrett Browning, Isaac Watts (his hymns), and the biblical prophets. Dickinson was born on Dec. 10, 1830, in Amherst, Mass., the eldest daughter of Edward Dickinson, a successful lawyer, member of Congress, and for many years treasurer of..... Extended Biography Text To be a poet was the sole ambition of Emily Dickinson. She achieved what she called her immortality by total commitment to the task, allowing nothing to deter her or intervene. Contrary to the myth that she would not deign to publish her verse, she made herculean efforts to reach out to a world that was not ready for the poems she offered; her manner and form were fifty years ahead of her time. The lines from James Russell Lowell's poem "The First Snowfall" are typical of popular taste in Dickinson's time; compare them with ones immediately following by Dickinson on the same subject (poem 311): The snow had begun in the gloaming, Had been heaping field and highway With a silence deep and white. Every pine and fir and hemlock Wore ermine too dear for an earl, And the poorest twig on the elm-tree Was ridged inch deep with pearl. From sheds new-roofed with Carrara Came Chanticleer's muffled crow, The stiff rails were softened to swan's down, And still fluttered down the snow. 1 stood and watched by the window The noiseless work of the sky, And the sudden flurried of snow-birds,

Riordan Manufacturing’s Human Resource Information System

In the organization which I am employed, there are numerous types of technology software used Including IT procedures, Interfaces, and networks to computer design. All of the software is used to analyze the operation of the organization. In week two I discuss a time-tracking software project recognized as the Kronor Workforce Timekeeping Program. I want to acquire more education and experience about the human resource system of my organization.To educate myself about the proper procedures and requirements needed to perform a work-related analysis project; I will design ND develop Ordain Manufacturing Human resource Information System (HRS), project. Ordain Manufacturing organization Is widespread. The organization has essential services Georgia, China, Hangout, Albany, Pontiac, Hangout, Michigan, and San Joss, California. The organization has established a Railroads project that malignant a yearly Income of approximately $46 billion. The company has a leading Human Resources Informat ion system with the purpose to be the initial focus for the company.The next progress is an existing structure, which is a financial systems parcel component that tracks the worker information. A new addition to the newest analysis of the current HRS is to instruct verification on validating the system requirement incentive to accommodate Radian's growing demands. Ordain made arrangements to update the existing HRS system to a larger complex HRS system, which will incorporate and consist of appliances, accomplish the advancement of technology, and will be implemented into the organization's system.Plan The plan for Radian's HRS project will be to produce strategic software for Implementation of an additional top-quality system. This report will focus on Radian's existing HRS dilemmas. The key reason for ten Investigation segment Is to unreason Ana document ten company requirements and the dispensation supplies of the original system (Stringer, J. Jackson, R. B. , Burr, S. T. , and J ohnson, R. , Para. 26, 2004). Adjustments to Radian's HRS will incorporate revisions to the latest financial system. Currently every area will experience some difficulties in their financial and clerical system.Consequently the problems derive from each area by channels from an unbalanced system. The organization must ensure that every area implements the best compatibility from the standard working system, although the existing HRS system will integrate utensils. The company anticipated the new system will launch in six months, and will be used in the next quarter in the following year. The development of the Radian's HRS system will have a group of manufacturers that will outline the project organization and demand that the proper assets are involved for the project to be a success.The project objective is to explain the problem, the effect areas, and investors. These are considered as the core measure of the project goal. Additionally, forming meetings with a mixture of consumers will distinguish important system issues to stimulate a concrete solution. Data Flow In the development of the San Diego shared lead office, the data will be in retreat. Employees who update private information and distinguish ownerships, will earn access to a share of the HRS report. The achievement of controlled region cabins will be a resourceful technique to ensure that all employees have acquired the approach to the Radian's intranet.Processes At the shared head office, the human possessions structure will accrue all files related through the HRS sector events on the main attendant. The most recent HRS structure will be composed of the following, and will be available to all employees in the development of Radian's intranet: a) Employee files – Consist of recommences, presentation appraises, and significant material. B) Job descriptions – List of employment duties and informative obligations. C) Electronic Job posting – Will tender many settings with a rec ord of occupation openings. D) Employee handbook – Electronic instruction manual accessible for the employees. ) Policies and procedures – Documentation of the corporate guidelines forces and working standards. F) Employee file updates – Delegates the employees to advice about individual information. G) Recruitment – For significant Job opportunities, employing skilled applicants. The following records stream graph will display the process that the HRS sector will use for new employees. The process will be performed by on-site recruiters. Administrators of the HRS plan will get total access, and subordinate evils of administration will be allowed access to the information relevant to their Job functions.By the restricted area computers, the consumer reference point will authorize the HRS panel to approach the workstation assistant. Interfaces and Networks Explanation of the new system will connect the information in different sites, and will be the primar y step in mounting the system building. Ordain Manufacturing has an equipped system in arrangement that will subscribe to every site to converse and release ten International. I en Inventive unman resources system installed on shared H. Q. NAS Omega system storage space.

Journal assignment mechanistic

These systems and their parts do not have purposes of their own. They have essential parts that make the whole to function for example, a clock that operates by being dictated by its internal structure and automobile which serves its purpose of driver and passenger and it can not move by its own without the driver. Mechanistic can be open if it is affected by external events or closed if unaffected by external conditions. For example, earth is an open system because its movement is influenced by other bodies in the solar system. ORGANIC SYSTEM These are purposeful systems whose parts cannot function on their own. The purpose for the system is survival. For example, lungs cannot survive on themselves but they extract oxygen from the environment for the person to survive. In order for organic system to survive they must interact with the environment and understand the properties and behavior (Morgan, 1996) Organizations or groups which we belong to are mechanistic This is because there is distribution of tasks and duties are shared among members of the group. People specialize in what they can perform best and in areas where they can be most productive for the benefit of the whole group or organization. Every individual aims at improving the assigned job rather than accomplishing it. Rights and regulations are well defined in order to make sure that each members demand is taken care of. There are technical methods of productions which includes the use of modern technology in production to offer quality goods and services. The structure of control is hierchial based on knowledge where the managers are the most experienced people and other follow. At the top we have reconciliation and assessments of tasks that are perform to ensure they are done to the desired standards. The communication is vertical, which is between superior and subodinates and instructions are issued by superiors who also make decisions. One condition of group membership is being loyal and obedience to the superiors. Examples are: cyber cafà © that offer computer based services like internet, typing and printing. There are Automobile factories that buy and sell vehicles and a club store. HOW RAPID CHANGE AFFECT VARIOUS TYPES OF ORGANIZATION There will be insecurity and fear of the unknown because, the organization does not known what will follow after the rapid change and is not certain of its existence in future. If rapid change occurs in an informal group, it can cause the individual group to be transferred. There will be economic loss due to lay off of staff due to change in automation or computerization. Inconveniencies will arise if the new techniques have to be learned because it will require money and time in order to learn them. The employees will feel that they have no control over their destiny and are not certain of their tomorrow whether they will still be working. This will make them loose morale in their work because they are not motivated. HOW RAPID ECHNOLOGICAL/TELECOMMUNICATION/ECONOMIC CHANGE AFFECT THE FOLLOWING FIRMS Auto manufacturer Change will transform processes through which inputs which include labor and raw materials are converted into finished goods and services. This will result to new goods being produced by use of significant innovation process that required a lot of money to implement it. Consumers will need to be contacted through sales promotion which can be done by use of television in order to create awareness about the new improved product that serve the taste and preference of consumers.(Schein,1992) Television firms If the economy goes up, the firm will charge large amount of money for advertisement and because people prefer low price, the number of customer who will use the service will be few making the firm to have reduced revenue from its services. People will prefer to use modern television technology therefore the firm will have to install it which can be costly and may not have been budgeted from the beginning. The purchase price of modern technology of television is expensive and requires ample time to buy it. A university This will result to change in everything including the organization structure. New departments will come up and new faculties. New lecturers will be required or training for the already existing ones. Payment of employees will go up and this will also result to rise in fees to be paid by all the students. The subject combination of all the students will have to change and some will feel that they will have to transfer to other universities that offer the subjects of their choice. There will be numerous challenges due to need for more opportunities to do research to be in line with the change. Due to change, new managers will need to be employed and this will require additional finance. The things that will have been preserved so that they can be used in future will have to be changed and this is total loss because they are durable and will not be of any more use. State employment and job training corps State funds will be used to implement change because there will be need for skill upgrading of employees in the state. The state initiatives will have to avail retraining programs in the use of the new technology. These changes will lead to job displacement and job changes because some positions will be of no more use and will need to be replaced. (Schein) There will be job training committee that will be selected and training corps who will provide special programs on technological change to let the union officials respond to change effectively. This training will be made more accessible, convenient and cheap. A small rural Baptist church Rapid technological change will affect mission work because the machines used to amplify sound will need to be changed and use more improved ones which may be expensive to buy. The language used in churches will need to be improved from vernacular to national and international language in order to avoid racial discrimination and reach the gospel everywhere. Media will need to be used to preach the gospel and this will require money to pay for TV programs. PTA for elementary school in a neighborhood where most parents work in the tourism and travel industry The school will have to install the new technology which will require a lot of money. Failure to this, most parents will transfer their children to school where there is new technology. This change in technology will affect parent who are not able economically to pay for the new technology. The school will need to employ new teachers who have experience in the new technology. The students will need to change some subjects and learn new ones which require extra effort and more time. ADVANTAGES OF TOP-DOWN ORGANIZATIONS The organization focuses on utilization of resources which is from individual managed application. The available resources are put into profitable use and none of them is wasted. This leads to high quality output produced at reduced cost. The management looks for solution of all the processes to be carried out to make sure that the mission and vision of the organization is achieved through proper planning of all the activities to be carried out. When phases for management application are completed, a deeper and more mature implementation will be established for identity in management solution. The maintenance and operation resources in top-down organizations are not impacted severely in the beginning. Their visibility is high because everybody is able to observe changes as they happen in their place of work and also observe the shared values in the organization.(Morgan) There is confidence because, team get the opportunity to experiment new practices due to the backing of sponsors. Transparency is observed and mistakes are collected at initial stages and practices are consistent with the vision of the company. ADVANTAGES OF MORE ORGANIC ORGANIZATIONS Collective marketing enable farmers enjoy benefits of economies of scale because buyers want to deal with organizations rather than individual farmers. Training is provided on organic production to ensure that products are of high quality and meet the desired standards in order to generate more revenue. The organization is able to comply with international standards required to be met   for the product to be consumed. Sample inspection is done on few farmers and this helps to reduce the cost of certification that could have been done on individual farmers. Consumers are willing to pay more for organically produced goods and services because they belief they are the best and they enjoy competitive advantage in marketing because their products are well known to customers. WHICH OFFER THE MOST UPWARD MOBILITY FOR EMPLOYEES Top-down organization offers upward mobility of employees because the encourage employees to work hard and give rewards to employees based on performance. The management is also accountable for staffing and experienced staffs are recruited to do the job. The employees turn over is low because of various promotions given to employees once they stay for sometime in the organization. There is no discrimination and all employees are treated equally with no favors. REFERENCES Gareth Morgan; Images of Organizations; Sage publications; 1996 Edger Schein; Organizational Culture and Leadership; Jossey-Bass; l992                        

Survey Essays

Survey Essays Survey Essay Survey Essay Survey Name: Course: Date: Survey Results: The study was conducted manly on the students of the institution who were classified into four groups namely freshmen, sophomore, junior and senior students. The sophomore constituted the largest numbers in the study as they made up 35% of the population, the juniors constituted 15% of the population, the freshmen 15% and the seniors constituted 25% of the population size in the study. This was paramount to obtain a clarified view in terms of preferences in shopping stores and their trends in consumption and purchases. 62% of the participants in the survey indicated that they preferred to make purchases from corporations, whereas 38% of the participants indicated that they preferred to make purchases from local stores. Key: Series 1- Large Corporations; Series 2 – Local Stores

Learn About the Peripheral Nervous System

Learn About the Peripheral Nervous System The nervous system consists of the brain, spinal cord, and a complex network of neurons. This system is responsible for sending, receiving, and interpreting information from all parts of the body. The nervous system monitors and coordinates internal organ function and responds to changes in the external environment. This system can be divided into two parts: the central nervous system (CNS) and the peripheral nervous system (PNS). The CNS is composed of the brain and spinal cord, which function to receive, process, and send information to the PNS. The PNS consists of cranial nerves, spinal nerves, and billions of sensory and motor neurons. The primary function of the peripheral nervous system is to serve as a pathway of  communication between the CNS and the rest of the body. While CNS organs have a protective covering of bone (brain-skull, spinal cord- spinal column), the nerves of the PNS are  exposed and more vulnerable to injury. Types of Cells There are two types of cells in the peripheral nervous system. These cells carry information to (sensory nervous cells) and from (motor nervous cells) the central nervous system. Cells of the sensory nervous system send information to the CNS from internal organs or from external stimuli.  Motor nervous system cells carry information from the CNS to organs, muscles, and glands. Somatic and Autonomic Systems The motor nervous system is divided into the somatic nervous system and the autonomic nervous system. The somatic nervous system controls skeletal muscle, as well as external sensory organs, such as the skin. This system is said to be voluntary because the responses can be controlled consciously. Reflex reactions of skeletal muscle, however, are an exception. These are involuntary reactions to external stimuli. The autonomic nervous system controls involuntary muscles, such as smooth and cardiac muscle. This system is also called the involuntary nervous system. The autonomic nervous system can further be divided into parasympathetic, sympathetic, enteric divisions. The parasympathetic division functions to inhibit or slow down autonomic activities such as  heart rate, pupil constriction, and bladder contraction. The nerves of the sympathetic division often have an opposite effect when they are located within the same organs as parasympathetic nerves. Nerves of the sympathetic division speed up heart rate, dilate pupils and relax the bladder. The sympathetic system is also involved in the flight or fight response. This is a response to potential danger that results in accelerated heart rate and an increase in metabolic rate. The enteric division of the autonomic nervous system controls the gastrointestinal system. It is composed of two sets of neural networks located within the walls of the digestive tract. These neurons control activities such as digestive motility and blood flow within the digestive system. While the enteric nervous system can function independently, it also has connections with CNS allowing for the transfer of sensory information between the two systems. Division The peripheral nervous system is divided into the following sections: Sensory Nervous System- sends information to the CNS from internal organs or from external stimuli.Motor Nervous System- carries information from the CNS to organs, muscles, and glands.Somatic Nervous System- controls skeletal muscle as well as external sensory organs.Autonomic Nervous System- controls involuntary muscles, such as smooth and cardiac muscle.Sympathetic- controls activities that increase energy expenditures.Parasympathetic- controls activities that conserve energy expenditures.Enteric- controls digestive system activity. Connections Peripheral nervous system connections with various organs and structures of the body are established through cranial nerves and spinal nerves. There are 12 pairs of cranial nerves in the brain that establish connections in the head and upper body, while 31 pairs of spinal nerves do the same for the rest of the body. While some cranial nerves contain only sensory neurons, most cranial nerves and all spinal nerves contain both motor and sensory neurons.

Marcating communication Essay Example | Topics and Well Written Essays - 4000 words

Marcating communication - Essay Example To make IMC an ongoing successful process, Unilever needs to allocate funds for this purpose separately and ensure that it maintains reserves so that it can smoothly carry on with its promotional strategies. This would enable the company to run its promotional campaigns smoothly without suffering significant bottlenecks. Marketing communication has become one of the most important aspects that an organisation needs to pay attention to as adoption of proper marketing tools determines the success of the company and its long term sustainability in the industry as a whole. The art of communicating the features of a product to the customers determines whether the product would be an instant hit or would be killed in its early stage of its life cycle. Unilever is one of the leading company’s in the consumer goods market offering a host of products starting from consumer durables to personal care and food items. Being a large organisation with almost 400 well–established brands, the company has felt the increasing need of integrating the various tools of communication to reach its consumers at large and convince them to use their products. The company has adopted IMC approach to build its niche in the market. This has helped the company to steer its growth in the industry and attract increasing number of customers. Though IMC offers a host of advantages but it also has its own set of disadvantages. The company has estimated that it needs to adopt proper strategies in order to offset the demerits of IMC. To differentiate itself from its competitors, the company has adopted unique modes of communication and has designed its advertisements in such a way that it attracts increasing number of customers. This has made prod ucts of Unilever one of the most demanding amongst the customers across the globe Integrated Marketing

Technology Essay Example | Topics and Well Written Essays - 1250 words

Technology - Essay Example Ideas such as the "bigger is better" now became meaningless. And this transform paved the way for the development of smaller, faster and more reliable machines. In its initial stages, the computer was distant from the American public. Most of the American thought that computers were a sort of alien systems for which they had no use in daily life. Computer developers tried to change that idea by making their systems smaller and easy to find. As a result of this approach, computer technology became well attached to the roots of the American lifestyle by the early eighties of the 21st century. Computers were now sufficiently developed and available to satisfy customer's requirements. Ideas for computer applications were also developed and introduced new banking, entertainment and shopping practices. The development of the integrated circuit in the early 1960's made possible the design and construction of affordable computers that were very accurate and were also small enough to be deployed in an office or a classroom. The video display terminal and the multi-tasking abilities of those new computers made them a popular choice. As a result, ATM machines were introduced for the first time. The early ATM machines were not dependent on a centralized computer network; however, their popularity was on the rise. By the early 1980's, the ATM security was increased, and the machine became a public necessity in the United States. The ATM machine began to appear in different shops and stores. And by the mid eighties, 40 percent of the customers completed about 50 percent of their banking transactions using ATMs. The video game development serves as the best example of how the American entertainment routine was transformed. Steve Russell's "space war" was the first such game developed in 1962. At that time, Russell was MIT graduate student. In his game, a spacecraft was represented by two dots. The dots were controlled by two separate switches. This game became very popular all over the United States, especially among students, and it makes the beginning of the video game industry. In early 1968, "Odyssey", the first home video game system was introduced by Ralph Baer. Crude graphic lines were created by deploying 40 diodes in the system. In 1972, The Odyssey system appeared in the market and thus opened the way for competition in the field. In the same year, Nolan Bushnell announced the foundation of Atari that created the first commercially flourishing coin-based "pong". This was a simple ping-pong video game where large number scores are possible. It was first displayed in California at a club in Sunnyvale. The public was amazed. In 1977, Atari decided to enter the video entertainment market after pong's astonishing success. Their experience was not initially successful, however, the VCS or video computer system designed by Atari sold about 15 million units and thus Atari was now one of the building blocks of the American home entertainment industry. In addition to the home systems, other public consoles were designed by the company and by early 1980's over a million such systems were spread over the entire country. The American lifestyle and video games were now integrated. Computer technology also transformed the music industry. Robert Moog, a Cornell University PhD student, created the first